
Is Women’s Cricket Marketable?
BY BHINESH ANTHONY Women’s cricket in India has one huge advantage over most other countries: Cricket is already our No.1 sport. There are close to 12.4 Crore cricket fans in India which represent 91% of the total sports fans as per a report by Ormax Media But is women’s cricket in India currently marketable? Despite the majority of the population following cricket and the sport … Continue reading Is Women’s Cricket Marketable?